2. Asset Creation
3. Campaign Strategy
4. Copy Writing
CD/Sam Smith
Agency/Rugged Coastal
Poking fun at the memorable “Got Milk” campaign, and nostalgia of vintage dairy advertising, we created a fun, colorful campaign, highlighting the machine’s versatility—and of course that plant milk is more fun.
With the holiday season being the brand’s most profitable time, we aimed to encourage their audience to give the gift of plant based possibilities by showcasing the many recipes made possible with an Almond Cow. Along with showcasing all the fun things one can make with an Almond Cow, we also wanted show the user friendly nature of the machine. Just add your ingredients and “press the cow”
The campaign won Gold at the Bodersons Awards and helped Almond Cow have their most profitable holiday season yet.