2. Campaign Strategy
3. Animation
4. Copy Writing
5. Art Direction
Videography/Cody Ball
Video Editing/Evan Wooten
Agency/Rugged Coastal
The physical therapy brand, Highbar, was beginning to franchise and needed an energetic brand and awareness campaign to keep up with their growing practice. Highbar sees physical therapy as an important part of whole body health and not just for when you’re injured. This identity took inspiration from athletic lifestyle and apparel brands. The result was a high energy identity that both inspired while standing a part from the sterile, uninspired aesthetic of today’s physical therapy industry.