2. Brand Strategy
3. Art Direction
4. Copy Writing
As a local, not-for-profit organization deeply rooted in Maine, Martin’s Point has proudly provided care and coverage to the people of New England and beyond for over 40 years. In an age of healthcare industry mistrust and confusion, it was time for a refresh that could better position Martin’s Point as quality providers of care and community. The end goal was to create a brand expression that felt authentic, people-focused, warm, and approachable.
In this direction, the Martin’s Point logomark becomes a greater signifier of the brand. Elements from the logomark inspire illustration and design—adding a deeper meaning to the medallion. The logomark interacts with imagery to visualize our connection to our members and patients. Messaging is straightforward, while remaining engaging and friendly. Color stays true to the previous core palette while expanding also outside of it.