2. Design + Branding
3. Animation
4. Copy Writing
5. Web design
6. Paid Social
Agency/Rugged Coastal
CD/Sam Smith
Munjoi is a 4-in-1 convertible shoe made from sustainable materials. With the launch of their product, they needed a brand refresh and a campaign. They had a logo already in place so we had to work with that while also setting them up as an elevated, established shoe in an already saturated (and green washed) industry. The camapign aimed to communicate the shoes comfort and convertability. Naming their first shoe the All-Dai—a shoe you can wear all day long. From the beach—to the bar.
I was also apart of designing an e-commerce site. This was a chance to sell the product but most importantly capture Munjoi’s story. Through clever copy, bright photography, inviting graphics, and a little movement— we brought their brand story to life.
Selected as an Honorable Mention in the Consumer Products category for their All-Dai Shoe at Fast Company’s 2022 World Changing Ideas Awards. Munjoi exceded their sales goals in their first year.