2. Asset Creation
3. Campaign Strategy
4. Copy Writing
CD/Sam Smith
Agency/Rugged Coastal
Poking fun at the memorable “Got Milk” campaign, and nostalgia of vintage dairy advertising, we created a fun, colorful campaign, highlighting the machine’s versatility—and of course that plant milk is more fun.
With the holiday season being the brand’s most profitable time, we aimed to encourage their audience to give the gift of plant based possibilities by showcasing the many recipes made possible with an Almond Cow. Along with showcasing all the fun things one can make with an Almond Cow, we also wanted show the user friendly nature of the machine. Just add your ingredients and “press the cow”
The campaign won Gold at the Bodersons Awards and helped Almond Cow have their most profitable holiday season yet.
2. Design + Branding
3. Animation
4. Copy Writing
5. Web design
6. Paid Social
Agency/Rugged Coastal
CD/Sam Smith
Munjoi is a 4-in-1 convertible shoe made from sustainable materials. With the launch of their product, they needed a brand refresh and a campaign. They had a logo already in place so we had to work with that while also setting them up as an elevated, established shoe in an already saturated (and green washed) industry. The camapign aimed to communicate the shoes comfort and convertability. Naming their first shoe the All-Dai—a shoe you can wear all day long. From the beach—to the bar.
I was also apart of designing an e-commerce site. This was a chance to sell the product but most importantly capture Munjoi’s story. Through clever copy, bright photography, inviting graphics, and a little movement— we brought their brand story to life.
Selected as an Honorable Mention in the Consumer Products category for their All-Dai Shoe at Fast Company’s 2022 World Changing Ideas Awards. Munjoi exceded their sales goals in their first year.
2. Packaging
3. Art Direction
Photography/Karin Daily
Flook is a skincare line designed for Gen-Z men. The brand was inspired by the line’s key ingredient, sea kelp. With most young men using a single bar of soap for everything hygiene, the challenge would be getting the demographic to adopt a more sophisticated skincare routine. We wanted to create a brand that felt cool while never feeling pretentious or intimidating.
2. Art Direction
3. Copy Writing
4. Packaging Design
5. Illustration
Agency/Rugged Coastal
Millers is THE sandwich staple in Rhode Island. Since 1972, they’ve been known for their sandwiches, quality roastbeef, and friendly service. They were looking to franchise and wanted a rebrand that could help them stand out against the other big chains—while never loosing site of their history and who their loyal customers know them to be.
The inspiration behind the new brand became “where they started”. People now more than ever are looking for authenticity. So we looked back at the original Millers mark, dusted it off, gave it a facelift, and made it the star of the brand again. By connecting Millers to the past, this new mark helped position the sandwich shop with the notion of trusted quality, loyalty, and authenticity.
The new mark was then paired with laid-back language, friendly illustrations, and inviting photography—encompasing Miller’s values and painting the picture of the ultimate stop for comfort food.
South African Pulp and Paper Industries is a global leader in coated paper and paperboard. With a long standing influence in the design and print industry, Sappi needed a brand that could not only stand the test of time but mark themselves as trailblazers in sustainability and innovation.
2. Brand Strategy
3. Art Direction
4. Copy Writing
As a local, not-for-profit organization deeply rooted in Maine, Martin’s Point has proudly provided care and coverage to the people of New England and beyond for over 40 years. In an age of healthcare industry mistrust and confusion, it was time for a refresh that could better position Martin’s Point as quality providers of care and community. The end goal was to create a brand expression that felt authentic, people-focused, warm, and approachable.
In this direction, the Martin’s Point logomark becomes a greater signifier of the brand. Elements from the logomark inspire illustration and design—adding a deeper meaning to the medallion. The logomark interacts with imagery to visualize our connection to our members and patients. Messaging is straightforward, while remaining engaging and friendly. Color stays true to the previous core palette while expanding also outside of it.
2. Packaging
3. Art Direction
4. Illustration
A fun rebrand for the Almond Cow, a plant based milk maker. The goal was to help them stack up against a fleet of new age of competitors and reach wider demographics.
2. Campaign Strategy
3. Animation
4. Copy Writing
5. Art Direction
Videography/Cody Ball
Video Editing/Evan Wooten
Agency/Rugged Coastal
The physical therapy brand, Highbar, was beginning to franchise and needed an energetic brand and awareness campaign to keep up with their growing practice. Highbar sees physical therapy as an important part of whole body health and not just for when you’re injured. This identity took inspiration from athletic lifestyle and apparel brands. The result was a high energy identity that both inspired while standing a part from the sterile, uninspired aesthetic of today’s physical therapy industry.
1. Brand Idenity
2. Animation
Creative Office Resources
When Herman Miller and Knoll merged, their biggest furniture distributers did as well. Creative Office Pavillion and Office Resources were becoming Creative Office Resources and needed a brand that seamlessly integrated their companies. The new brand utilizes the iconic shapes and curves of MillerKnoll furniture and pairs it with the sophistication and vibrancy of the spaces Creative Office Resources creates.
2. Type Design
Photography/For concept only
Agency/Rugged Coastal
The following is an identity concept for Short Creek Farm, a New England based sausage and cured meats maker. The client wanted the brand to speak to their old world farming practices and funky fermenting techniques.